The need to derive predictive and actionable insights from this data for improved business operations and better decision making is what drives Big Data analytics. Big Data analytics is the process of applying advanced analytics and visualization techniques to large datasets to uncover hidden patterns and unknown correlations for effective decision making.
Mobile analytics provides insights from the data collected from website or applications accessed from mobile phones and other mobile devices. Whereas web analytics is about the data collected and analysed from web access on devices other than mobile.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the UX of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.For e.g. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Mobile analytics is generally split between mobile web and mobile apps, mobile analytics can provide more significant data and understanding than traditional web analytics. Mobile analytics do not only track the use of mobile apps, but also mobile web traffic. This combination of tracking mobile browsing and also offering a deeper understanding into user engagement with an app provide valuable insights how users react, interact and engage with different mobile features, pages and advertising.
We develop the best analytics tools for Web and Mobile activities and provide the necessary insights for you to harness the power of web and mobile customers. We help you get accurate data from mobile and web apps in realtime. For e.g, you can get real time data on your ROI from Social media marketing.