The way marketing activities are conducted is undergoing huge transformation as everyone is spending more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these channels in real time and create campaigns that work across social media, display advertising and e-commerce. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing.
The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics.
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market. We help businesses by running fast-moving, and highly relevant campaigns through digital media.