Data Analytics

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Big Data Analytics


Big Data relates to rapidly growing, structured and unstructured datasets with sizes beyond the ability of conventional database tools to store, manage and analyse them.

The proliferation of the internet and the mobile era has increased the rate at which data is created and stored; hence, there is a need for tools and techniques to analyse data at an equal speed. 80% of the data available today is unstructured and includes raw text, audio/video files, click-stream data, blogs, social media, location coordinates etc. Organizations are increasingly realizing that unstructured data, if analysed, can provide a competitive edge.

The Big Data Impact:

  • 2.5 billion gigabytes of data is generated globally everyday.
  • 90% of the data available today has been created in the past 3-4 years.
  • The amount of data generation is primarily driven because of use of mobile devices and social media.
  • Facebook generates 500 terabytes of data every day and Twitter generates 12 terabytes of data everyday.
  • Organizations across the globe are now looking at this pool of data to determine how best it can be mined and gauge their customers likes and dislikes.
  • As data from weblogs, social media posts, sensors, images, emails, audio and video files emerge as sources of insights, it presents a huge competitive opportunity for businesses.

Big Data analytics helps businesses make better decisions by analysing large volumes of structured and unstructured data, predict and identify change and identify new opportunities such as new business segments, best suppliers, associate products and sales seasonality. The use of big data analytics can hugely improve the quality of decision making and can increase decision process efficiency by as much as 25%. When executed well, it leads to higher customer and employee satisfaction and improve performance across all layers of the business.

Digitera offers you full spectrum services in data analytics across all functions to drive stronger business outcomes from your analytics investments.

We have developed an ecosystem of strategic technology partners with whom we team in analytics. Our experts use their experience, offerings and solutions to reduce risk and speed time to value, helping you compete on analytics across any business function or process - in any industry or geography.